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It took a bit longer than the creative decision, but HSBC has selected an agency to handle its global media planning and buying.
Mindshare has retained the business, an HSBC representative told Adweek. Sources identified the other finalist as Zenith. The bank’s annual media spending is estimated at $400 million.
The media decision comes four weeks after HSBC split its creative business among three agencies: JWT, Grey and Saatchi & Saatchi.
JWT, which previously was the bank’s global lead agency, is now co-lead agency along with Grey, according to HSBC.
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